Multimedia is a term we hear used a lot in the digital age. It generally refers to anything that is a mixture of text, photographs, videos, or music. It is the use of many types of media to tell one message, through one channel. For example, this blog would be multimedia, for it has used gifs, photos, videos, soundcloud, and other media forms all in one website, or ‘channel’.
Transmedia, however, is slightly more complicated, mostly because it is a term that is not often used. In transmedia, the story is seemingly, ‘broken up’ and distributed throughout various media platforms, to be put together, to form one story. Transmedia takes many channels, and uses many types of medias.
Stories were just stories.. passed down from generation to generation. No one owned them, they did not belong to anyone. They were just stories. Now, everything is owned by someone. Even the sound of birds chirping, and cats purring is copyrighted. The things that they do by nature is owned by someone else. What if one day someone gains the control to do that to us? To do something as crazy as copyright our DNA? the very thing that creates us… If our existence was owned by someone else.
Living in our current media content situation is hard enough as a user-produser, and would be even harder if it was taken a step farther and directed towards our nature, instead of our ideas. Having someone own our creativity is one issue, having someone own us, is something even more terrifying.
In response to “Where I’m From” by George Ella Lyon, I’ve created this sound project as a reflection on the distortion and complexity that follows the seemingly ‘simplistic’ life of a child. I found this project very interesting, as I focused on noises rather than music. Growing up, my father was in a rock band, and spent most of my childhood touring. Surrounded by music, I’ve created it my whole life. It wasn’t until recently that I began toying with the idea of noise versus music… how the combination of a coffee grinder and an elevator is not a song, and yet it conveys a feeling. So then, what is the difference between noise and music? Does all music have to have a melody? Or instruments? Or is it enough to just have sounds found in everyday life? If the definition of music is “vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion”, could that not include sound projects similar to mine? Similar to our development after childhood, the lines become blurry, in many ways, around many things. It is terrifying but also freeing, because we are the ones who get to define what we see in the world around us.
Lessons for old people… As of today, our world runs on memes. It happens without us even knowing or participating in it. It is how the mass public passes along short bits of information or ideas. They go viral in seconds, and some stick around for years like a nasty virus you just can’t get rid of. Many people, such as myself, would like to believe these memes serve no purpose, and are only small jokes to entertain certain cultures, but the truth is, memes are used to spread news. For example, the death of Harambe, a gorilla that attacked a child who crawled into its cage at a zoo. The memes of this event became some of the most popular of 2016. (read more here)
This is only one of so many examples of how memes shape our understanding and sharing of news and culture today. It is important that we pay attention to and participate in the meme warfare that is happening around us.
In 1960 A. J. Liebling, a famous media critic wrote in The New Yorker,
“Freedom of the press is guaranteed only to those who own one.” (read more here)
Today, this idea takes on a whole new meaning. When Liebling originally said this, access to a press was not common, meaning not everyone had a voice. Now, blogging means everyone has access to a press.
So, how does this change media? What are the effects of having a population of journalists, instead of just a few? How does citizen journalism change how we are able to see and interpret the information around us?
Citizen journalism, and the distribution of the press, has turned media from being a product, to being a conversation. We are getting voices from every angle, drone footage, iPhone videos from crime scenes, and web articles being posted in mass amounts. There is an overload of content, and no content manager. There is 300 hours of content uploaded to YouTube every day because there is no quality control.
This ability to share content has benefitted us, as a population, by presenting unregulated perspectives. But it has also harmed us, by giving us a super-saturated network of resources, with no quality standards.
In my opinion, the pros outweigh the cons in this situation… I mean, I am here posting about it… right?
Welcome to the post-industrial age. I’m not going to lie, life was probably a lot easier when things were simply produced through an assembly line. Back then, there was a person, or group of people, who created an item or idea, which was sold to the public. There was a clear line between the producer and the consumer… But like I said, those days are behind us. Digitalization has dissolved the boundaries between producers and consumers.
This creates a mass amount of producers… which leads ideas about art, fashion, and technology to evolve exponentially. 30 years ago, the world wide web didn’t even exist , and now it’s the ultimate search engine, it’s used to send mail, it’s used for online shopping, banking, applying for jobs, paying bills, watching tv, listening to radio, it even gives us access to information on how to create anything, be anything, find anything (view article).
Internet has given us the means to create. Now, anyone who wants to be an artist, is an artist (even if you have no talent). Between wikihow and YouTube, you can pretty much learn to do anything. But don’t forget we’re not on the conveyer belt anymore. This isn’t the age of artisanal production. This is digital aesthetics. This is rapid prototyping, experimentation, error discovery, modifications leading to unexpected outcomes. Art isn’t supposed to be pretty anymore.
The recent CIA ‘Vault 7‘ wikileaks have brought back many feelings of distrust towards the government from US citizens. This it not surprising, considering the hacks released detailed information on how the government has been using private phone and computer microphone and camera technology without our consent. The leaks went on to show many more instances where our government is taking advantage of us.
I found out about this hack while studying overseas in Australia. It has been interesting to see their response to the situation. I have found that they seem to be more trusting of their government than we are. I have friends that call Americans ‘conspiracist’ when it comes to government, which is an interesting thought.
This may have to do with the difference in the types of government, or maybe the difference of Australian versus American culture. The question I have is, does our skepticism get us anywhere? Does it give us any power to doubt those that lead us? Or are we right? Are we smart for not being easily convinced?
I guess the answer depends on whether you’re asking an American or an Australian.
In 1968, Andy Worhol said something that turned out to be particularly relevant to the 21st century.
“In the future, everyone will be world-famous for 15 minutes”
With current media outlets like Twitter, YouTube, and Google becoming so accessible, it has invalidated the hierarchies of artistic functions and techniques. Art and creativity are no longer matters of nature, or instinct. Fame doesn’t have to come from the person with the most natural born talent. At this day in age, it never is. You can literally Google ‘how to paint a masterpiece’ or ‘how to be funny’ and learn in 10 easy steps. So genetics, or talent, are virtually useless.
This may sound appealing if you are not a natural Vincent Van Gough, but regardless our window of fame is closing every day. I’ve been told the internet is a machine for making more internet (which kinda blows my mind), creating an exponential growth of functional and artistic availability. Which creates another problem…
15 minutes? When is the last time you watched a random video for 15 minutes? or read a 15 minute blog post? or stared at a painting for 15 minutes? I would give us maybe 15 seconds of fame maybe.. we live in the age of .gifs and memes and 10 second instagram videos. If you have even made it through this blog post, you probably skimmed at least 75% of it. So even if you’re a writer, it’s gotta be fast!
Thanks to the internet, no Andy, we don’t get 15 minutes of fame. We get 15 seconds. Not gonna lie, I’m a little worried our seconds will disappear.
I am the ground under my feet,
a piece of every place I’ve touched.
I am Texas,
I am England, France, Italy, Thailand, Malaysia, Singapore, Indonesia, Fiji, Zambia, Dubai.
I am Wollongong.
I am every place.
I am the unseen colors in the moon.
I am a face behind a screen, a canvas.
I am photos taken in the dark with no flash.
I am Kadison, and everything else you will see.
Welcome to my blog. I’m a uni student currently living in Wollongong. I grew up in Austin, Texas, but have traveled pretty much everywhere. I am currently studying Digital Media and Communications and the University of Wollongong. For the past two years, I’ve owned my own business K. Cole Design Co creating websites for other artists and photographers. I am also a certified yoga instructor with a background in Hatha Yoga, Meditation, Anatomy, History & Philosophy of Yoga.
I have a beautiful little sister back home that I miss dearly, and the fluffiest little puppy you’ve ever seen. It breaks my heart to be so far away, but I am also so excited to be here. When people ask me “Why here?” all I have to say is “Why not?” That is my genuine answer. WHY NOT? Sometimes you don’t see how exquisite a place is, when it is your everyday.
This place is exquisite.