Welcome to the post-industrial age. I’m not going to lie, life was probably a lot easier when things were simply produced through an assembly line. Back then, there was a person, or group of people, who created an item or idea, which was sold to the public. There was a clear line between the producer and the consumer… But like I said, those days are behind us. Digitalization has dissolved the boundaries between producers and consumers.
This creates a mass amount of producers… which leads ideas about art, fashion, and technology to evolve exponentially. 30 years ago, the world wide web didn’t even exist , and now it’s the ultimate search engine, it’s used to send mail, it’s used for online shopping, banking, applying for jobs, paying bills, watching tv, listening to radio, it even gives us access to information on how to create anything, be anything, find anything (view article).
Internet has given us the means to create. Now, anyone who wants to be an artist, is an artist (even if you have no talent). Between wikihow and YouTube, you can pretty much learn to do anything. But don’t forget we’re not on the conveyer belt anymore. This isn’t the age of artisanal production. This is digital aesthetics. This is rapid prototyping, experimentation, error discovery, modifications leading to unexpected outcomes. Art isn’t supposed to be pretty anymore.