In 1968, Andy Worhol said something that turned out to be particularly relevant to the 21st century.
“In the future, everyone will be world-famous for 15 minutes”
With current media outlets like Twitter, YouTube, and Google becoming so accessible, it has invalidated the hierarchies of artistic functions and techniques. Art and creativity are no longer matters of nature, or instinct. Fame doesn’t have to come from the person with the most natural born talent. At this day in age, it never is. You can literally Google ‘how to paint a masterpiece’ or ‘how to be funny’ and learn in 10 easy steps. So genetics, or talent, are virtually useless.
This may sound appealing if you are not a natural Vincent Van Gough, but regardless our window of fame is closing every day. I’ve been told the internet is a machine for making more internet (which kinda blows my mind), creating an exponential growth of functional and artistic availability. Which creates another problem…
15 minutes? When is the last time you watched a random video for 15 minutes? or read a 15 minute blog post? or stared at a painting for 15 minutes? I would give us maybe 15 seconds of fame maybe.. we live in the age of .gifs and memes and 10 second instagram videos. If you have even made it through this blog post, you probably skimmed at least 75% of it. So even if you’re a writer, it’s gotta be fast!
Thanks to the internet, no Andy, we don’t get 15 minutes of fame. We get 15 seconds. Not gonna lie, I’m a little worried our seconds will disappear.